Josh Beech was born on December 26th 1986 in South East London, a city that probably influenced his music and attitude. He always dreamt about being a musician.
He began to play the keyboard at the age of 10 and the guitar at the age of 13.
At 16 years old, he wanted to start a band but didn't know any vocalist so he began to sing. He became an apprentice in an acoustic guitar factory and in parallel, he was studying music in university.
For years, he had been playing music in punk bands, experimenting various types of music and bands before creating "Beech" with Oliver Som.
He then signed with Universal in Germany and with Virgin/EMI in the United Kingdom.
Their title "Lovers" arrived on the 12th position of the German radio charts in 2013.
Their album "Letters Written in the Sky" is available in the whole world. In 2015, he recorded his first solo album, very folk-inspired, "Fight Strong" under his real name.
Concerning his modelling career, Josh Beech has been scouted at a festival in 2007 while he was playing the bass in a punk music band.
Soon after, he appeared in a campaign for Burberry and later, for brands like Mango, River Island, Paul&Joe, Levi's, Just Cavalli, Moschino, Diesel or Galliano.
Recently, he became the face of Giuseppe Zanotti's last campaign.